Why smokers look so cool and how to stop them

There’s something about the act of smoking that speaks to me of moral corruption. Perhaps it’s because I have always wanted to, but never dared. The teachers from school and parents, the institutions of guardianship, instilling their values so thoroughly, their voices loud with an unquestionable truth. Smoking is bad.

Perhaps this is why smokers appear so dangerous to me. If they’re willing to do that to themselves, where do they draw the line for others? All I’m saying is that second hand smoke is just a taster of what they’re capable of. These people habitually carry around the tools to start fires.

For them, smoking is freeing. It’s a gateway into a life of anti-authority. They’re aware of the overwhelming evidence which condemns them to a shorter lifespan. They read the block capital portents of misery and infanticide on every packet, and ignore them, becoming stronger with each tiny act of rebellion.

In truth, I’m jealous; I’m weak enough to actually feel threatened by a slow and tar ridden death. But perhaps this is what appeals to them. They are controlling their own death, deciding their fate. Leaving the door unlocked for that assassin, so they can greet him in their armchair, and rasp their goodbye. People have been dying from cigarette related illnesses for years. There’s a certain comfort in that, in the predictability of the symptoms, which can be traced and measured, related anecdotally to other smokers, charted against each other, graphing their own timeline, whilst sharing a hacking and face-purpling laughter.

It would seem the government has mistaken humanity's health concerns. Smokers share cigarette packet labels, these banners of mortality with a private revelry, buying cigarettes not by brand, but instead by effect: “Can I get the ‘Causes harm to unborn babies,’ please?” If we can’t appeal to a smoker’s health, then perhaps we can appeal to their wallet, displaying instead the price in wide bold letters, £5.45, and what this equates to in their life, such as an hours’ wage, or a Coldplay album.

If we take this further, each packet would come with a calculator to determine what else they could have bought compared to what they spend in a year. The results wouldn’t show the meaningless numbers, but instead precious items in a glorious and high definition display. I’m not thinking so much rubies, but Xboxs, cashmere garments and conservatories. Or for developing countries, twenty camels.

From what I can understand though, the real reason many people start smoking is because it looks cool, and there’s very little evidence to undermine this claim, because it does. All musicians and actors smoke. Fact. Or at least the cool ones do. There’s something very mysterious about a figure with a cigarette. They’re introspective, probably because their hands are occupied, they have no choice but to confront their thoughts. When I think of smokers, I think of an unshaven man sipping whiskey at a bar, staring into the middle distance. Unapproachable, untouchable. Or a writer pouring over a manuscript, squinting through his haze of smoke. These are images cast from film, but the reality is much less cinematic. We have to be aware that cigarettes are like berets, people who own them tend to have smelly breath.

And wear stripy blue and white shirts. And speak French. What I’m saying is that there are side effects. But then again, we live in a world of skinny jeans and high-heeled shoes, piercings and tattoos. In youth we constantly sacrifice comfort for image, looking ahead only far enough to realise the immediate impact, and screaming to our future selves, “Fuck you future self!” And our future selves, who stopped caring about the way they look the day they wore slippers to Tesco, who feel only embarrassed by the Chinese character tats that were once emblazoned on a chest taut with muscle, but now sag unreadable, beneath three layers of wool. They think about their young unruly selves, how they were such a different person, only connected by memories, and they moan back to the past in phlegmy rattling breaths, “Damn you past self, damn you…”